Cookie Policy
Last updated: 20 August 2025
We use cookies to make our websites more user-friendly or enable them to work effectively on your machine. A cookie is a small file, which will be placed on your device. Find out about the main types of cookies we use and what we use them for below. If you want to know how to delete cookies, go to our deleting cookies section.
Some cookies are essential to ensure the security of our sites, to allow you to log in to your account, and to provide functionality such as adding a car into your basket. These cookies are set automatically when you visit the site.
We will always give you the chance to accept or decline non-essential cookies beyond the choice you make when you first see our cookie banner.
The data we collect using cookies helps us understand our customers better to provide a more focused user experience. Using the knowledge of your previous visits to our website, cinch can enhance subsequent visits by tailoring our content to match your requirements.
We also work with advertisers, publishers and social media sites to provide relevant information and content to you. In addition to cookies, if you give us consent we also use web beacons, web tags and tracking pixels. If we share personal data with other parties, we encrypt the personal data to keep it secure and prevent unauthorised use by anyone else.
This button allows you to change your cookie preferences on the website only. If you are using the cinch app, you can change your preferences using the settings under My profile.
If you’re using the cinch app
In addition to the cookies listed on this page, we use the following technologies on our app:
• Datadog – essential monitoring of the app performance and usage
• Adobe - general analytics
• Segment - marketing analytics
We’ll always ask permission before setting non-essential cookies, but you are also able to update your preferences at any time by visiting the Settings in the app itself. Please note the ‘Edit Cookie Preferences’ button below is just for cookies set by the main website on your browser, so doesn’t update the app.
Updating this notice
This Cookie Policy may change from time to time due to developments in technology or business, new services or when any legal guidance is published.
Cookies used on the cinch site
The cookies listed below are the cookies used on our site, if they are a third party clicking on the company’s name will take you to the third party's privacy policy where more information about the information they gather can be found.
Strictly Necessary
We use browser cookies that are necessary for the site to work as intended. For example, to store your website data collection preferences so we can honour them if you return to our site, to allow you to log in to your account, and to provide services you have requested, such as ensuring rewards/cashback sites can recognise a sale has occurred. You can disable these cookies in your browser settings but if you do the site may not work as intended.
| Cookie ID | Company Name | 1st Party or 3rd Party | Use | Lifespan |
|---|---|---|---|---|
| _dd_s | Datadog | 1st Party | Error handling | 15 minutes |
| dd_site_test_* | Datadog | 3rd Party | Temporary cookie used to test for cookie support. | 1 second |
| dd_cookie_test_* | Datadog | 3rd Party | Temporary cookie used to test for cookie support. | 1 second |
| __cf_bm | Cloudflare | 1st Party | Cloudflare cookie to protect website from bots. | 30 minutes |
| auth0 | Auth0 | 1st Party | Used to implement the Auth0 session layer. | 3 days |
| auth0_compat | Auth0 | 1st Party | Fallback cookie used for single sing-on browsers that don't support the sameSite=None attribute | 3 days |
| did | Auth0 | 1st Party | Device identification for attack protection. | 1 year |
| did_compat | Auth0 | 1st Party | Fallback cookie for anomaly detection on browsers that don't support the sameSite=None attribute. | 1 year |
| tracking-preferences | Segment | 1st Party | used to store a user's tracking preferences | 365 days |
| oxford-user:https://identity-production.cinch.co.uk:fe | cinch | 1st Party | This allows us to remember who you are once you have logged in | 3 hours |
| cp | cinch | 1st Party | used to store a user's cookie preferences | 365 days |
| active-lenders | cinch | 1st Party | This cookie stores the current range of lenders available to the customer | localStorage |
| checkout-last-visited-stage | cinch | 1st Party | This records the last stage of the checkout that a customer visited. This enables the website to return the customer to the correct stage of checkout if they navigate away partway through. | Session |
| @@scroll | cinch | 1st Party | Records the scroll position on the previous page so that when a user navigates back they will be taken to their last scroll position on that page | Session |
| keyval-store#keyval | cinch | 1st Party | Records and stores the language preference of the user | Session |
| keyval-store#precached-details-models | cinch | 1st Party | Used by gatsby allow website to be used offline as well as online. In case of network connectivity issues | Session |
| testing-item-storage | cinch | 1st Party | Gatsby testing if item storage works. Needed for performance of website services | 1 second |
| oidc. | cinch | 1st Party | Authentication cookie, used when connecting to a secure HTTPS server | localStorage |
| persist:partex | cinch | 1st Party | Used to persist part exchange valuations across the site. | localStorage |
| check-eligibility | cinch | 1st Party | Used to persist finance eligibility results across the site within the same session | Session |
| free-text-search | cinch | 1st Party | Records the customers previous searches so when they navigate back to search they can easily select them again. | localStorage |
| compare-bar | cinch | 1st Party | Records a customers compared cars so when they navigate back to a page with the compare bar they can still see their compared cars. | localStorage |
| help-me-choose | cinch | 1st Party | Records a customers selected 'Help Me Choose' answers so if they navigate back to the journey they don't have to fill them in again. | Session |
| awin | cinch | 1st Party | Saves Awin specific tracking data, which will be used if a customer purchases a vehicle. | 30 days |
Functional
To monitor the performance of our site and to enhance your browsing experience. For example, these tools enable you to communicate with us via live chat.
| ajs_user_id | Segment | 1st Party | Used by Segment to link anonymous ID with cinch userID | localStorage |
| ajs_anonymous_id | Segment | 1st Party | used by Segment to anonymously correlate user sessions | localStorage |
| ajs_group_id | Segment | 3rd Party | Segment group id | localStorage |
| ajs_user_traits | Segment | 3rd Party | Store Customer details (traits) for Segment | localStorage |
| ajs%3Acookies | Segment | 3rd Party | Used by Segment to test cookies | 1 second |
| __tld__ | Segment | 3rd Party | Used to present relevant advertisement based on the visitor's preferences. | 1 second |
| cinch-recently-viewed-cars | cinch | 1st Party | Stores the ids of the vehicles a user has seen. | 14 days |
| usedCarsPreviousUrl | cinch | 1st Party | Stores the users visited URL | Session |
Advertisement
To personalise and measure the effectiveness of advertising on our site and other websites. For example, we may serve you a personalised ad based on the pages you visit on our site.
Accepting advertising means your data (including anonymous IDs or other encrypted identifiers) may be shared with the third parties specified below. We also use technologies such as web beacons and tracking pixels to allow this to happen.
| CONSENT | 3rd Party | Google cookie consent tracker | (2038-01-10) | |
| 1P_JAR | 3rd Party | set via embedded YouTube vids, register anonymous statistical data. | 30 days | |
| DV | 3rd Party | cookie used to collect website statistics and track conversions and google ads | 0 | |
| NID | 3rd Party | cookie used to collect website statistics and track conversions and google ads | 6 months | |
| IDE | 3rd Party | Third-party cookie set by Google’s DoubleClick platform, used for serving targeted advertisements that are relevant to you across the web | 390 days | |
| _gcl_au | 1st Party | Google AdSense for experimenting with advertisement efficiency | 90 days | |
| _gcl_aw | 3rd Party | Used by the conversion linker for clck information | 90 days | |
| _gcl_dc | 3rd Party | Used by the conversion linker for clck information | 90 days | |
| _fbc | 3rd Party | The "_fbc" cookie is used by Facebook and stores information about your last visit to this website. | 2 years | |
| demdex | Adobe | 3rd Party | Via a unique ID that is used for semantic content analysis, the user's navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads. | 180 days |
| dpm | Adobe | 3rd Party | Via a unique ID that is used for semantic content analysis, the user's navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads. | 180 days |
| ajs_anonymous_id | Segment | 3rd Party | used by Segment to anonymously correlate user sessions | localStorage |
| APC | doubleclick.net | 3rd Party | Google cookie used for advertising and security purposes | 6 months |
| ar_debug | doubleclick.net | 3rd Party | DoubleClick sets this cookie to debug and troubleshoot the ads served by DoubleClick. | 90 days |
| AdsWizz OAID, sessionId | AdWizz (Octave) | 3rd Party | Advertisement | 90 days |
| __adal_se | Adalyser (OneSoon) | 1st Party | Advertisement | 30 minutes |
| __adal_ca | Adalyser (OneSoon) | 1st Party | Advertisement | 6 months |
| __adal_id | Adalyser (OneSoon) | 1st Party | Advertisement | 2 years |
| __adal_cw | Adalyser (OneSoon) | 1st Party | Advertisement | 7 days |
| crm_enrichment:email | cinch | 1st Party | Uses email entered into the Part Exchange form or Search Alerts form to help match Segment profiles to Customer.io profiles. | Session |
| __podscribe_did | Podscribe (Podible Inc.) | 3rd Party | Used by Podscribe to measure the impact of audio campaigns on listeners. | 90 days |
| __podscribe_cinch_landing_url | Podscribe (Podible Inc.) | 3rd Party | Used by Podscribe to store the landing page URL of site visitors when measuring the impact of audio campaigns. | 90 days |
| __podscribe_cinch_referrer | Podscribe (Podible Inc.) | 3rd Party | Used by Podscribe to store the referrer URL of site visitors whean measuring impact of audio campaigns. | 90 days |
Marketing and Analytics
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Accepting Marketing and Analytics means your data (including anonymous IDs or other encrypted identifiers) may be shared with the third parties specified below, including through the use of web beacons and tracking pixels.
| ad-id | Amazon | 3rd Party | Used by Amazon Advertising to record user actions and target website content based on ad clicks on a different website | 13months |
| ad-privacy | Amazon | 3rd Party | The cookie is used by Amazon Advertising to manage opt-outs | 5 years |
| AMZNTOKEN | Amazon | 3rd Party | When using the hashed PII implementation to pass email, there will be a new cookie called AMZNTOKEN set | 3 hour TTL maximum 7 days |
| AMCV_E5F2C8A15481C0E20A4C98BC%40AdobeOrg | Adobe | 3rd Party | Pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier. | 2 years |
| mbox | Adobe | 3rd Party | Test to see which content is more relevant to visitors. | 2 years |
| mboxEdgeCluster | Adobe | 1st Party | Adobe Target cookie | 30 minutes |
| check | Adobe | 3rd Party | Used to test that cookies work | Session |
| AMCVS_E5F2C8A15481C0E20A4C98BC%40AdobeOrg | Adobe | 3rd Party | Pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier. | Session |
| s_getNewRepeat | Adobe | 3rd Party | Determine whether a visitor to the site is a new visitor or a repeat visitor within a desired number of days | 30 days |
| s_invisit | Adobe | 1st Party | Determines whether the user is visiting the page for the first time | 30 minutes |
| at_check | Adobe | 3rd Party | Determines if the visitor supports cookies or not. | Session |
| s_cc | Adobe | 3rd Party | This cookie is set and read by the JavaScript code to determine if cookies are enabled (set to “True”). | Session |
| s_sq | Adobe | 1st Party | This cookie is set and read by the JavaScript code when the SelectMap functionality or the Activity Map functionality are enabled; it contains information about the previous link that was selected on by the user. | Session |
| Muid | Microsoft | 3rd Party | Set by Microsoft as a unique user ID. Enables user tracking by synchronising the ID across many Microsoft domains. | 365 days |
| _clck | Microsoft Clarity | 3rd Party | Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID. | 1 year |
| _clsk | Microsoft Clarity | 3rd Party | Connects multiple page views by a user into a single Clarity session recording | 1 day |
| ANONCHK | Microsoft Clarity | 3rd Party | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0. | 10 minutes |
| SM | Microsoft Clarity | 3rd Party | Used in synchronizing the MUID across Microsoft domains. | Session |
| CLID | Microsoft Clarity | 3rd Party | Identifies the first-time Clarity saw this user on any site using Clarity. | 1 year |
| Everest_g_v2 | Everesttech | 3rd Party | Used for targeted ads and to document efficacy of each individual ad . | 365 days |
| _fbp | 1st Party | Used by facebook to track visits across the website. Generated in the following format: version: fb subdomainIndex: Indicates which domain of facebook the cookie is set on creationTime: Unix timestamp for when the cookie was created and saved randomNumber: ensures each cookie is unique | 90 days | |
| com.adobe.reactor.core.visitorTracking.cookiesMigrated | Adobe | 3rd Party | Used in context with the cache-function on the website, facilitating data transfer between Adobe DTM onto Adobe Launch. | localStorage |
| com.adobe.reactor.dataElementCookiesMigrated | Adobe | 3rd Party | Used in context with the cache-function on the website, facilitating data transfer between Adobe DTM onto Adobe Launch. | localStorage |
| com.adobe.reactor.core.visitorTracking.landingPage | Adobe | 3rd Party | Stores visitors' navigation by registering landing pages - This allows the website to present relevant products and/or measure their advertisement efficiency on other websites. | Session |
| com.adobe.reactor.core.visitorTracking.landingTime | Adobe | 3rd Party | Sets a timestamp for when the visitor entered the website. This is used for analytical purposes on the web site. | Session |
| com.adobe.reactor.core.visitorTracking.pagesViewed | Adobe | 3rd Party | Contains data on user navigation, interaction and time spent on the website and its sub-pages - This data is used to optimise the relevance of advertisements and for statistical purposes. | Session |
| com.adobe.reactor.core.visitorTracking.sessionCount | Adobe | 3rd Party | Contains data on user navigation, interaction and time spent on the website and its sub-pages - This data is used to optimise the relevance of advertisements and for statistical purposes | localStorage |
| com.adobe.reactor.core.visitorTracking.trafficSource | Adobe | 3rd Party | Used by the website's owners to identify how the visitor accessed the website - This is used for statistical purposes. | Session |
| com.adobe.reactor.core.maxFrequency.*.second | Adobe | 3rd Party | Enables tag manager to specify the number of times a condition will return true | localStorage |
| com.adobe.reactor.dataElements.Analytics ID | Adobe | 3rd Party | Stores cinch user ID so it can be used by Adobe Analytics. Only stores data if the user is logged in. | Session |
| _ga | 1st Party | ID used to identify users | 2 years | |
| _gid | 3rd Party | ID used to identify users for 24 hours after last activity | 24 hours | |
| _gat | 3rd Party | used to limit the number of requests that have to be made to doubleclick.net | 1 minute | |
| _ga_* | Google Analytics | 1st Party | Used to persist session state. | 2 years |
| s_ppv | Adobe | 3rd Party | Stores information on the percentage of the page displayed | Session |
| s_ppn | Adobe | 1st Party | Retrieves the previous page name to support the s_ppv cookie plugin | 1 hour |
| s_ptc | Adobe | 3rd Party | track how quickly our pages are loading. | Session |
| s_tp | Adobe | 3rd Party | Stores information required by the s_ppv cookie | Session |
| s_vnum | Adobe | 1st Party | Stores the number of visits by a Unique Visitor. | 30 days |
| sc_dslv | Adobe | 1st Party | Determines the number of days since a user last visited your site, and captures this information in an Analytics variable. | 3 years |
| everest_session_v2 | Adobe Advertising | 3rd Party | Used to display personalised and relevant ads to the users and measure the efficiency of a campaign. | |
| sc_dslv_s | Adobe | 1st Party | Determines the number of days since a user last visited your site, and captures this information in an Analytics variable. | 30 minutes |
| ttcsid_C7EL8KCRNSL79GUTBST0 | TikTok | 1st Party | Traffic measurement & audience creation | 365 days |
| tt_enable_cookie | TikTok | 1st Party | A third-party browser session cookie; one cookie is used for all accounts | 2 years |
| _ttp | TikTok | 1st Party | To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok | 13 months |
| ttcsid | TikTok | 1st Party | This cookie is essential for maintaining user sessions and ensuring core site functionality. | 365 days |
| receive-cookie-deprecation | doubleclick.net | 3rd Party | Google sets this cookie to enable Privacy Sandbox testing and preview how site behaviour and functionality work without third-party cookies. | 6 months |
| SRM_B | Bing | 3rd Party | Identifies unique web browsers visiting Microsoft sites. | 1 year 24 days |
| _uetsid | Bing | 3rd Party | to store and track visits across websites. | 30 minutes after the browsing session ends |
| _uetvid | Bing | 1st Party | to store and track visits across websites. | Maximum of 16 days |
| crm_enrichment:email | cinch | 1st Party | Uses email entered into the Part Exchange form or Search Alerts form to help match Segment profiles to Customer.io profiles. | Session |